The little pill making a big difference.

The Burnett Foundation Aotearoa approached us to help them talk about PrEP (Pre-Expsoure Prohpylaxis), an antiviral drug used to prevent the spread of HIV. In addition to an animated explainer video, Burnett Foundation Aotearoa wanted to develop a series of interactive ‘infographics’ to sit inside dedicated pages on their website. The animated video would provide an introduction and overview of PrEP, and the infographics would walk users through more specific information about the medication – including where to get it, and how it’s used. 

Burnett Foundation Aotearoa provided the initial scripts, from which we were responsible for developing visual outlines and storyboards. Once these initial storyboards were approved, we developed a look & feel and produced illustrated assets that would be cohesive across both the animated video and the infographics. We wanted to land on a style that would be simple, but with enough character and vibrancy to add some life. From there, we set about assembling both the animated video and infographics respectively.