Some chats can be a little awkward.

To help get the conversation started, we teamed up with Burnett Foundation Aotearoa and Sydney-based agency Frost*collective to produce this humorous PSA about Undetectable Viral Loads. Working from initial scripts provided by Frost*collective, we produce a 60-second spot and accompanying cut-downs - producing, directing, shooting, and editing each spot entirely in-house.

The finished short is a tight-knit, straight-up, and humorous discussion of UVL that was received with overwhelming positivity. The Facebook video racked up over 176k views, 144 shares, and, as designed, generated a healthy comment-thread discussion on UVL. Additionally, the campaign received national and international coverage on several prominent publications, including being named one of Stoppress’ ‘Ads of the Week‘. With playful performances from actors Tom Sainsbury and Zak Enayat, the finished video is a uniquely Kiwi twist on the global U=U campaign – using humour to educated viewers and dispel harmful misinformation.

It just goes to show, faced with a stiff subject matter, sometimes humour can be just the right lubricant to get the job done.