An emotional appeal for Les Mill's charity boxing event: Fight Night.

This film was developed to underscore the purpose of Les Mill's charity boxing event - raising funds for CanTeen, an organisation dedicated to supporting young people living with cancer. Participating boxers were asked to trash talk one another reading from scripted dialogue, then were lead through to another room where they learned the true source of these words.

With core creative developed by Media Design School advertising students, we worked closely with director Tom Augustine to produce, shoot, and edit together this inspirational short.