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A short hero video designed to inspire hope for the future of cancer treatment.
We worked closely with Joyce & Howse and Canopy Cancer Care to produce this short video, featuring candid conversations with those fighting cancer on the front lines. Addressing the viewer directly in a series of confronting piece-to-cameras, patients and treatment providers bravely share their experiences with cancer, their strategies for resilience, and their visions of hope for the future of treatment. The video was designed to inspire hope - and serve as a reminder that we all have something to contribute in the collective battle with cancer.
Director
Jonathan Potton
Agency
Joyce & Howse Consulting
Finding Strength
Canopy Cancer Care
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