A fundraising and awareness campaign for domestic abuse charity, Shine. 

We worked closely with Shine and Wright Communications to produce this campaign to raise awareness, and teach audiences to be vigilant in identifying the less-obvious signs of domestic abuse. 

The final campaign included several 'text message' conversations designed to fit seamlessly into viewers' social media feeds. Each conversation took inspiration from real exchanges between a domestic abuse victim and someone significant in their life - a friend, a family member, or a colleague. The videos encouraged viewers to look past the literal content of the messages, and learn to identify possible signs of domestic abuse occurring behind the scenes.

We were responsible for developing and pitching the concept, refining scripts, and producing final outputs. In addition to the animated video assets, we also worked to design an accompanying series of billboards, which were displayed in prominent locations around Auckland.