An animated introduction to the Association of Pacific Rim Universities (APRU) and its objectives.

Knowledge, innovation, progress – these are the key values held by the Association of Pacific Rim Universities (APRU) in their pursuit of developing a better understanding of the global challenges affecting the region.

Wanting to communicate their mission to a wider audience, the organisation got in touch with us to help them produce a video that captured the essence of the new APRU brand by showcasing their strategy for a better future. We provided an end-to-end production service, including everything from scripting, concept development, and storyboarding through to design, animation, and sound design.