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Award-winning digital video campaign designed to inspire NZ in the run up to the 2016 Rio Olympic Games.

In the lead up to the 2016 Rio Olympics, we partnered with the Zealand Olympic Committe to produce a suite of content for their flagship "Be The Inspiration" campaign.

This included producing a campagin launch video designed to inspire a nation. From the Southern Alps to Cape Reigna, the project took us across New Zealand - shooting athletes against a variety of distinct New Zealand landscapes. We were responsible for scripting, producing, editing, and final delivery.

In addition to the launch video, for the year leading up to the games, we also produced an average of one athlete profile video a week. Each video profiled an individual NZ Olympian in relation to one of four core themes: Endurance, Accuracy, Speed, and Strength - each with their own unique visual treatment. The project gave us an opportunity to work closely with New Zealand's finest athletes, and provided our first foray into the world of high performance sport content. 

"Be The Inspiration" went on to win Campaign of the Year at the 2017 New Zealand Social Media Awards, and was regularly regarded as one of the most successful olympic content campaigns around the world. It was a privilege to work with the NZ Olympic Committee to bring this campaign to life.



Rio 2016: Be The Inspiration Campaign

NZ Olympic Committee











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